There were questions New Zealand needed answering. Like whether smooth or crunchy peanut butter is really the crowd favourite? Do we still have the same Kiwi pride in tomato sauce as our favourite condiment? And does anyone actually like Licorice Allsorts? 

So we with the help of a super smart data science team, we took a peak inside Clubcard trolleys and answered those questions once for for all.

(Spoiler alert: turns out people do like Licorice Allsorts. A lot. Who knew?)

NZ Marketing Awards – Best Data Driven Marketing Campaign